Trend: The '90s are Making a Comeback

Fashion brings eternal renewal and as the seasons change, there’s always a decade that stands out. This season, the ’90s trend is back in full force. Feeling the nostalgia? We’re drawing inspiration from all the great looks out there to help you bring a bit of the 1990s into your wardrobe. Ready for a blast from the past?

Simple and comfortable: Vintage FTW

Clothing‑wise, this season is a time for tube dresses, midi skirts, oversized sports shirts, wool sweaters, and trackpants all paired with the essential pieces of the decade: faded high‑waisted jeans, tight crop tops, and bomber jackets. Overalls and white T‑shirts, as well as T‑shirts with oversized logos, are also having a moment.

Go full ’90s by completing the look with a choker and wedges or white sneakers.

In terms of fabrics, everyone enjoys the softness and elegance of silk. Peachskin fabrics are also highly wearable.

Whatever pieces you choose, the keyword here is casual. For your eyewear, that means clean lines, with no frills. Think round, vintage‑style frames or aviators. In other words: Be sharp. Be bold. But keep it simple.

Pick a colour, make a statement

This trend brings unusual, ultra‑bright colours back to the fore. So go wild, either with an accessory or an item of clothing. These colours are your chance to shine!

For your accessories, there are virtually no rules where colour combinations are concerned. That’s why it’s so important to streamline your look.

Clear frames in a grey or gold‑tinted metal are a perfect statement: metal is a symbol of the decade and we’re seeing more and more of it in collections.

Also, when it comes to sunglasses, feel free to pick a bright, garish colour for your frames, especially an orange, yellow, or green.

As you’ll see in some of our collections, tinted lenses in rainbow‑coloured pinks, violets, and blues are also on point. These go especially well with grey metal frames and will add pep to your style.

And don’t forget white! It’s a fundamental element of laid‑back, casual style. That means you could just as easily choose white, off‑white, or beige frames, the better to match them with bright, bold colours.

Plain shapes and patterns typical of the '90s

If you like stripes, plaid shirts, and tie‑dye, this is the decade for you. There are so many options to choose from! Ditto for square, metal, plastic, or clear jewellery and accessories.

If there’s one item that clinches the ’90s look, it’s those small round or rectangular glasses. Since round frames are big right now, you could opt for small, round, vintage‑style frames or aviator frames with a double bridge. Now that screams ’90s!

For sunglasses, clear plastic frames go great with bright and fluorescent colours and help create a look that’s young and vibrant.

Let us inspire you with this Flashback '90s Playlist. Enjoy!

If you’re feeling inspired by this blast from the past, stroll over to ourFrames section to browse our collections or drop by a clinic near you. Our optical stylists will be happy to offer advice during a one‑on‑one consultation and will help you find frames perfectly suited to your face shape and personality!