At the origin of the brand, Barbara Boccara and Sharon Krief, two designer friends, united their common love for fashion and created ba&sh. Their wish? To bring to life, through sophisticated yet authentic clothing and jewelry, the wardrobe of their dreams and share it with other women. A brand thought by women, for women.

The ba&sh style is essentially Parisian, combining finesse and freedom of expression.

In keeping with the brand's image, ba&sh frames stand out for their bohemian-inspired chic style and their simple, playful elegance.