AMSTERDAM, the capital of the Netherlands. Its luxurious canal houses and charming gabled facades represents the golden age of Dutch heritage. Nearing the end of the 20th century, the city emerged into a more innovative, contemporary and SLEEK architecture.
This transformation of a venerated culture was the inspiration to egress from the traditional eyewear landscape of piecemeal metal construction and bulky acetates, transpiring to a more innovative, contemporary and uninterrupted SLEEK design process.
The resulting new eyewear collection is defined by frame fronts crafted from a single plate of Japanese titanium mated to temples formed from a single rod of Beta-titanium.
This is SLEEK. A take on uninterrupted design. This is Strak Amsterdam.
The Dutch word of STRAK translated as SLEEK perfectly defines this new collection.
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